This is the best dry dog food I’ve ever bought. My dog loves it! After a few weeks (2-3) her coat became so soft I could hardly believe it! Her body loves it too. She always has perfect bowl movements and although she is not a morning eater(only one dog so we free feed a measure amount) but sometimes in the morning she can’t resist. Yes it is a little pricy but only the best for my pup! I never had a dog you have to encourage to eat but not with Zignature. I highly recommend it. It should have 5stars but for some reason the site would only allow four. Never mind that if your dog likes fish then it’s worth it. I recommend this highly.